TagWipe

Remove the “AI info” label metadata: C2PA, Content Credentials and IPTC

TagWipe strips the metadata that makes platforms label a photo as AI: C2PA Content Credentials, the IPTC/XMP “digital source type” and the names of AI tools. It works in your browser, keeps the image untouched and uploads nothing.

  • Free
  • Files never leave your device
  • No sign-up
Choose photos or videos

or drop them here · up to 50 files

JPEG, PNG, WebP, HEIC, AVIF, MP4, MOV

Choose files

Processed on your device. Nothing is uploaded.

What to remove?
    Free app

    TagWipe for iPhone and Android

    The same cleaning in your pocket: up to 50 photos and videos at once, straight from the Share menu in Photos, Telegram or any app. Clean copies are saved back to Photos with their capture date.

    • Free, no account, no ads in the way
    • Works offline: nothing leaves your phone
    • Share menu: clean without opening the app
    Coming soonDownload on the App StoreComing soonGet it on Google Play

    How it works

    1. Choose files

      Pick up to 50 photos or videos. TagWipe reads them in your browser and shows which tags each one carries.

    2. Tick what to remove

      AI tags, location, date and time, camera, or everything. Beside each box you see how many files have it.

    3. Download clean copies

      Every copy is read again and checked. The picture itself is not re-encoded, so quality stays exactly the same.

    Why a photo gets an “AI info” or “Made with AI” label

    Instagram, Facebook and Threads show an “AI info” label (formerly “Made with AI”) when a file says it was created or edited with AI. They mostly read two industry standards:

    • C2PA / Content Credentials — a signed manifest that records which tool made or changed the image. ChatGPT, Adobe Firefly and Photoshop’s generative features, among others, add it.
    • IPTC “digital source type” in XMP — a field with values such as trainedAlgorithmicMedia or compositeWithTrainedAlgorithmicMedia.

    A real photo can carry these tags too: removing a speck of dust with a generative tool is enough. That is why photographers find “AI info” on pictures they shot themselves.

    How to remove AI metadata from an image

    1. Choose your photos or videos above — TagWipe marks the files that carry AI tags.
    2. Keep AI tags ticked. Location, date and camera stay unless you tick them too.
    3. Press Clean and download the copies. Each one is re-read to confirm the C2PA, XMP and IPTC blocks are gone.

    Want to see first what a file contains? Use the AI metadata checker.

    What metadata cleaning can’t do

    Some generators, such as Google’s, also hide an invisible watermark (SynthID) in the pixels. It isn’t metadata, so neither TagWipe nor any other metadata tool removes it, and platforms may still detect it. Please follow the rules of the sites you post to and disclose AI content where it is required.

    What each checkbox removes

    CheckboxRemovesKeeps
    AI tagsC2PA / Content Credentials, XMP (incl. DigitalSourceType), IPTC, Software, Artist, captions, prompts, maker notes, thumbnailsLocation, date and camera, unless ticked
    LocationGPS coordinates, altitude, direction, city and country fieldsEverything else
    Date and timeDate taken, date digitized, time zone, GPS time stamp, video creation timeEverything else
    CameraMake, model, lens, serial numbers, exposure, ISO, aperture, focal lengthEverything else
    All metadataEverything above and any other metadataOnly the color profile and orientation

    Supported formats

    JPEG, PNG, WebP, HEIC and AVIF photos; MP4 and MOV videos. Photos up to 300 MB, videos of any size: a video is edited in place without being loaded into memory.

    What TagWipe does not remove

    Visible watermarks and invisible watermarks woven into the pixels themselves (for example Google SynthID) are not metadata, and no metadata tool can remove them. Platforms may also detect AI content in other ways.

    Frequently asked questions

    What is C2PA?

    C2PA (Coalition for Content Provenance and Authenticity) is a standard for signed provenance data embedded in a file. Its public name is Content Credentials. It records which device or software created or edited the image.

    How do I remove Content Credentials from an image?

    Open the image in TagWipe, keep “AI tags” ticked and press Clean. TagWipe removes the C2PA manifest (JUMBF block) from JPEG, PNG, WebP, HEIC and video files without re-encoding the image.

    Will Instagram still label my photo after cleaning?

    If the label came from metadata, a clean copy no longer carries it. If the platform detects an invisible watermark in the pixels, the label can still appear — no metadata tool can change that.

    Does it work for ChatGPT, Firefly or Gemini images?

    It removes the C2PA, XMP and IPTC metadata these tools write. Invisible watermarks such as SynthID stay in the pixels.

    Does TagWipe keep the location and date?

    Yes, unless you tick them. With only “AI tags” ticked, location, date and camera details stay in the file.

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